5 Benefits of Having a Podcast
Benefits of having podcast as a conscious business owner…
If you don't have a podcast yourself, you probably know of at least one person in your circle who does. This isn’t a coincidence as podcasting is a really great way to share your message and medicine (the gifts you have to offer the collective) with others in an organic and simple way. This is especially true for conscious business owners!
I’ve been in Podcast Management and backend podcasting support for over two years now, and the more I’m in it, the more I LOVE IT!! Truly, it’s a passion for me to be able to help support others with their podcast vision + sharing their message and medicine with others, as well as now having my own to do the same.
There are so many incredible benefits to having a podcast. Let’s go over my top 5 benefits, so I can share with you my insight of how this is a helpful way to grow your business in an ethical and conscious way!
5 Benefits of Having a Podcast:
IT’S LOW COST
Oftentimes, especially when we are first starting out with something for our business, it can be daunting to invest big $$$ right away. This is one of the reasons why I love suggesting that folks start a podcast! It’s a great free/low cost way to share your wisdom with others.
IT’S A BUSINESS FUNNEL
A podcast can be used as a funnel for potential clients to get to know you better + begin to trust you before perhaps taking the leap to financially invest in one of your offers.IT’S PORTABLE
Nowadays, almost everyone has access to a smartphone or similar device on the go. This means that your content can be taken ANYWHERE and listened to ANYTIME!
IT INCREASES SITE TRAFFIC
For those who may not be a fan of tracking analytics, this might not be a big deal to you...I personally LOVE being able to track where my site viewers are coming from + the information they’re engaging with once on my site. By having a podcast, you’re directing more folks to your site to get to know more about you + what you have to offer!
IT BUILDS COMMUNITY
Podcasts are an incredible way not only to connect with listeners and those who want to learn more from you, but they’re a great way to connect with others in your industry or others who have the same passions as you! I’m all for collaboration and community. I’ve met some of the most incredible humans through the podcasts I help to manage, as well as those I listen to during non-working times.
There are many more that can be added in, but these are my top five benefits! I think having a podcast is a great way if nothing else to allow for your creativity to be expressed in an authentic way!
Thinking that starting a podcast is too complicated or that you just don’t have time to spend on the episodes, edits, marketing and promotion, guest management, etc.?
I totally get it!! It’s why I created my free Starting a Podcast Checklist, and why I created Bloom: an online, self-paced course helping you bring your podcast from vision to life! I have a passion for helping folks start their podcast in a way that’s simple and sustainable for growth alongside your current business and lifestyle. Would love to help support you as you begin yours!
Starting a podcast and keeping up with one doesn’t have to be complicated! You’ve got this!
As always, sending lots of love,
